Mastering Social Selling Like a Boss

Over the past decade, social networks have completely changed corporate
communication modes, including commercial communication. Despite beginning as
purely personal, social networks have become business tools, used for
collecting and sharing information and strengthening links between companies
and their clients.

How can sales forces take advantage of this new situation? This is what the
two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both
sales engineers and their managers, marketing teams and company management.

Combining theoretical and practical presentations, this book features real
life examples taken from multiple sectors such as services, industry,
engineering, software and education. It will not only serve to strengthen your
sales expertise, but will also help you use your network to serve your
commercial performance.

Sylvie Lachkar has worked her way up the ranks of the major technology
companies (software publishers, manufacturers, consulting fi rms) over the
past 25 years, in marketing, management partner, business development and
training roles. She now runs the SAP Social Selling program for EMEA (Europe,
Middle-East, Africa). For the last two years, she has worked in Europe,
supporting sales teams in their use of social media. She is an expert in
networking, and therefore knows how to use social networks to their full,
powerful, potential.

Hervé Kabla is president of Be Angels, a social media and digital agency that
helps several B2C and B2B companies in developing their social media
strategies. He appears regularly at conferences or training sessions on social
selling. A blogger and ingeneer, he is the co-author of ‘Mastering digital
marketing like a Boss’.

*[21 février]: selon le calendrier julien
*[XIXe]: Dix-neuvième
*[19 mars]: selon le calendrier julien