The SAGE Handbook of Marketing Ethics
Éditeur
SAGE Publications Ltd
Date de publication
Langue
anglais
Fiches UNIMARC
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The SAGE Handbook of Marketing Ethics

SAGE Publications Ltd

AideEAN13 : 9781529736786
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    28 pages

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    6 appareils

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    28 pages

81.47

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of
research into marketing’s many ethical conundrums, while also promoting more
optimistic perspectives on the ways in which ethics underpins organizational
practices.

Marketing ethics has emerged in recent years as the key and collective concern
within the ever-divergent fields of marketing and consumer research. This
handbook brings together a rich and diverse body of scholarly research, with
chapters on all major topics relevant to the field of marketing ethics, whilst
also outlining future research directions.


**PART 1: Foundations of Marketing Ethics**

**PART 2: Theoretical and Research Approaches to Marketing Ethics**

**PART 3: Marketing Ethics and Social Issues**

**PART 4: Issues in Consumer Ethics**

**PART 5: Ethical Issues in Specific Sectors**

**PART 6: Ethical Issues in the Marketing Mix**

**PART 7: Concluding Comments and Reflections**

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