Book Review: Blink by Malcolm Gladwell

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Blink: The Power of Thinking Without Thinking is an engaging, thought-
provoking look at the factors that influence our subconscious decision-making
and guide our instincts. The book’s key concept is that of ‘thin-slicing’,
whereby the use of a streamlined source of information allows our brains to
focus on the most relevant information and draw highly accurate conclusions
from it. Gladwell uses a series of scientific case studies and entertaining
anecdotes to take the reader on a tour behind the ‘locked door’ of their
subconscious in order to better understand the reasoning behind their own snap
decisions. Blink is a key text in the field of 21st-century popular
psychology, and has sold over two million copies worldwide to date.

This book review and analysis is perfect for:

•Students of psychology
•Anyone with an interest in psychology
•Anyone who wants to understand the hidden factors that shape our thought
processes and decisions

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